MicroFinance South Africa (MFSA) recently conducted research into the behaviours displayed by credit providers and consumers in the lending industry and highlighted a wealth of opportunities that microlenders can explore to cement their position in the market. Perhaps one of the greatest opportunities that the research underlined was the need for microlenders to offer an all-in-one lending solution. When asked what respondents were most likely to use their loans for, the most popular responses were: Education financing, business opportunities, consolidation of loans, home/personal improvements, luxuries and emergencies. In light of this it seems evident that microlenders who offer products or services which address several client needs would have an advantage over others. These products could include lending solutions targeted at small business funding, risk management, education funding, insurance or even emergency and funeral funding.
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